Beyond gut feel: Dan Olsen on how top product teams build a customer intelligence advantage
🗓️ Thursday, January 22 | 🕙 11am PT / 2pm ET
The best product teams don't rely on intuition or scattered feedback—they run on real-time customer intelligence.
Join Dan Olsen, author of acclaimed bestsellerThe Lean Product Playbook, and Christian Wiklund, CEO & Co-Founder of unitQ, for a live conversation on how leading teams are closing the gap between what customers say and what product teams build.
You'll learn:
- How AI is reshaping discovery, validation, and the PM skill set
- Ways to combine data with voice-of-customer for better product decisions
- What a modern "customer intelligence stack" looks like in practice
- Strategies to turn noisy feedback into clear roadmap priorities
🎁 Be one of the first 50 in the United States to register and get Dan's book free! The Lean Product Playbook has helped teams at Google, Amazon, Uber, and PayPal build better products—and it's yours just for signing up.
Live webinar From signals to roadmap: Building products customers love
Learn how to move from gut feel to real-time customer intelligence—and why product quality is the leading indicator of retention and growth.
Christian Wiklund
Dan Olsen
Giveaway Register early and get the book free
The first 50 registrants will receive a complimentary copy of The Lean Product Playbook—Dan Olsen's bestselling guide to building products customers love.
Most new products fail. Dan wrote this book to change that.
The Lean Product Playbook is the missing manual for applying Lean Startup principles in a practical, step-by-step way. It introduces the Product-Market Fit Pyramid—an actionable framework for understanding what it really takes to win—and walks you through the Lean Product Process:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Design and test your MVP
- Iterate rapidly toward product-market fit
Product leaders at Google, Amazon, Uber, PayPal, Meta, and Box have used these methods to build better products faster. Now you can too.
Don't miss your chance—register now to claim your free copy.
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."